About Us
Initial Spirits is a boutique beverage consulting firm and formulation lab.
We work with small startups and national brands to craft your ideal beverage, build or find your dream facility, and hone your strategy.
Rob Wendeborn has been in the beverage industry since 2012, working in every facet of the business, but specializing in manufacturing and formulation.
He has commissioned small farm breweries, a 4,000 liter distillery, written food safety plans, and the SOPs for it all. He’s done this in wine, beer, spirits, and functional beverages.
His brewing work has won numerous awards and his formulation work has won awards for his clients, including a Bevnet Best New Spirit Product in 2022.